In this day and age, if you're in business, you have to do a lot of your own PR. Every professional and business owner with a product or service needs to know how to leverage the "BR" trend...Blogging Relations.

Many journalists are turning to blogs for cutting edge leads, they are more likely to pick up a story about you when reading it on a blog.

But you have to know what you're doing.

• Don't leave your pitch in the comments of a blog post
• Do target your pitch to the interests and niche covered by the blgoger.  There's nothing a blogger hates more than receiving pitches completely unrelated to their subject.
• Don't send a mass mailing press release.
• Do personalize any pitch or press release with the blogger's name, spelled correctly of course.
• Don't ask for links.  Invite the blogger to review your material. They'll do the rest if they think your pitch is right for their audience.
• Do develop a relationship with bloggers by reading and commenting on their blogs before you ever pitch them.

Want to know more about this important trend?

We're teaming up with The Publicity Hound Joan Stewart to present a teleseminar called "How to Pitch the Best Bloggers and Create a Publicity Explosion." Join us at 8:30 PM Eastern Time on Wednesday, September 20, for this 60-minute call and listen as we share the secrets of what the best bloggers expect when you pitch them.

Join us on Wednesday!

www.HowToPitchBloggers.com

Denise and Patsi
The Blog Squad